62
Active Adverts
+3.3%
UK German Shepherd Market Report
The German Shepherd Owners Market Report analyses every active German Shepherd advert listed on our marketplace to track average puppy prices, advert volumes, KC registration rates and market trends over time. Updated automatically throughout the day, it provides one of the UK's most comprehensive views of the German Shepherd puppy market.
Updated: Live snapshot
Today at a glance
275
German Shepherd Puppies
+69.8%
£903
Avg. Price
-15.1%
12%
KC Registered
of listed puppies
100%
Private Sellers
of active adverts
70%
Ready Now
of listed puppies
Percentages are based on the latest available market snapshot.
Key insights
- Active adverts are up 3.3% in the last 30 days, with 62 active adverts currently listed.
- The average asking price is £903, which is down 15.1% over the last 30 days.
- There are currently 275 german shepherd puppies listed, up 69.8% compared with 30 days ago.
- Black & Tan is currently the most common colour, making up around 57% of listed puppies with colour data.
Market trends
30-day snapshot of the most important German Shepherd market metrics.
Active adverts
62
3.3% vs 30 days ago
German Shepherd puppies
275
69.8% vs 30 days ago
Average price
£903
-15.1% vs 30 days ago
Today's colour breakdown
View all advertsToday's market analysis
There are currently 62 active adverts containing 275 german shepherd puppies. Advert numbers are up 3.3% over the last 30 days, while the number of listed puppies is up 69.8%.
The average asking price is currently £903. Prices are down 15.1% compared with 30 days ago, based on the listed prices captured in our daily market snapshots.
KC registered puppies currently make up around 12% of the market, while 70% of listed puppies are marked as ready now.
Historical trends
These charts show how key German Shepherd market metrics have changed over the last 12 months.
Average German Shepherd puppy price over the last year
£903
The average listed price is currently £903. Prices have been broadly stable over the last year, with no clear sign of a sustained rise or decline.
Advert numbers over the last year
62
There are currently 62 active adverts. Over the last year, advert numbers have down 42.1% overall. The last 12 months do not show a strong winter slump compared with spring and summer, so current advert levels appear to be driven more by general market conditions than a clear seasonal pattern.
KC registration trends
11.64%
KC registered puppies currently represent around 12% of listed puppies. Tracking this over time shows whether pedigree listings are becoming more or less common within the market.
Colour popularity trends
Black & Tan
Black & Tan is currently the most listed colour. Colour data is useful for spotting changes in buyer preference and the types of puppies being advertised most often. Listings with no reliable colour information are excluded from this colour analysis.
Helpful German Shepherd tools & guides
Popular German Shepherd searches
People also ask
What is the average price of a German Shepherd puppy in the UK?
The current average listed price of a German Shepherd puppy is £903, based on active adverts in our market data snapshot.
How many German Shepherd puppies are currently for sale?
There are currently 275 german shepherd puppies listed across 62 active adverts.
What is the most popular German Shepherd colour?
The most commonly listed colour today is Black & Tan, based on active puppy listings with reliable colour data.
Are German Shepherd puppy prices going up or down?
Over the last 30 days, average listed prices are down 15.1%. Longer-term trends can be seen in the 12-month price chart above.
How many listed puppies are KC registered?
Around 12% of currently listed puppies are marked as KC registered.